Value-added services for technical support
Knowledge of the client
With the objective of better understanding of the perception, behavior, expectations and needs of customers, Atento offers a group of value-added services that, with the application of research techniques and analysis, provide the companies with relevant information about the experience of its users:
Benchmarking
Evaluation, under the perspective of the end customer, of products, services or management practices of our customers' competitors, by means of qualitative research methods that simulate the behavior of a customer during some steps or the total life cycle and in different relationship channels of such as telephone, chat, email and self-service on the web.
Surveys
A solution that permits knowing the level of satisfaction and loyalty of customers regarding products and services, by means of qualitative and quantitative surveys and considering various consulting and analysis techniques, via different relationship channels such as in person, self-service on the web, ARU, SMS, and throughout the life cycle.
Brand Monitoring
Monitoring, analysis and treatment of what customers and opinion leaders say on the web, at web points of purchase, blogs, discussion forums, among other virtual communities.