In May of this year, at the traditional Casino of Madrid, situated right in the heart of the city, the Olympic Gala, held by Atento Spain for their customers, was held. During 2008, the company took advantage of the Olympics to announce their strategy in-house. The Gala consisted of a dinner which served as a commercial and social encounter among the Atento teams and current and potential customers.

The encounter had the presence of Pepu Hernández, a personality of great prestige in the world of sports. Pepu, various consecutive times, managed to take the Spanish basketball team to the highest level of the victory platform. Pepu reminded everyone that there are many ways to achieve success and work in a team, but his recommendation is to follow the path of confidence, respect, humility and generosity.

In addition, the main executive of Atento Spain, Morocco and the Czech Republic, Alejandro Reynal, who opened the meeting, reminded those present of the three pillars of the company's strategy: Innovation, Speed and Motivation, emphasizing Atento's commitment to innovating and adding value to their customers.