Atento Morocco has been transformed into the first contact center company in the country to obtain the "National Quality Award 2007," an important recognition of excellence and ongoing improvement of companies. Minister of Employment and Professional Training of Morocco, Jamal Rhmani, delivered the distinction to Alejandro Reynal, general director of Atento, in a ceremony celebrated in Rabat.

The award given to Atento corresponds to the category of major service companies and recognizes the excellence of the quality management system of the company, which corresponds to the theme of this 10th edition of the award: "Improvement in results is the result of ongoing improvement."

For Alejandro Reynal, "The award supports the differentiation strategy of Atento Morocco through the quality and added value to the clients' business, and represents the best stimulus possible to continue working along the same line in the local market, where were are leaders, as well as in the services we offer to Europe." The general director added that "this recognition is for every and each one of the employees of Atento in the country: more than 2,000 people who work totally committed to the clients from Casablanca, Tangiers,  Tetuan and Meknes."

Minister of Industry, Trade and New Technologies Ahmed Reda Chami and Larbi Bencheikh, representative of the Moroccan Union for Quality (UMAQ), as well as representatives from the business world were present at the award giving ceremony, where companies that stand out for safety on the job were also recognized.

The award, created in 1998, is based on criteria similar to those of the EFQM European model. To grant it, the following points are taken into consideration: leadership, strategy and quality goals; personnel management; resource management; process management; customer satisfaction and integration; and the results of the organization.