Management Committee
Alejandro Reynal
CEO
Alejandro boasts a long-standing international career in the CRM/BPO, telecommunications and consumer goods sectors, having worked in Latin America, Europe and the USA. Alejandro was appointed Atento´s CEO in 2011 to lead the company’s operations globally when Atento was still part of Telefonica. Alejandro remained as CEO following the company’s acquisition by Bain Capital in 2012. His successful career at Atento spans over fifteen years, during which time he has held leadership positions including Telefonica Corporate Strategy Director, Atento Regional Director for EMEA, and Atento Corporate Strategy Director. Since his appointment as Atento´s CEO, Alejandro has spearheaded a strategic plan to consolidate and strengthen the company’s position as one of the global leaders of the CRM/BPO sector while making Atento a great place to work. Today, Atento delivers services in 13 countries, employing over 150.000 people, and generating revenues of 1.9bn USD. It is the number one player by revenue in the high growth Latin America region, and among the top five providers worldwide. Atento completed its IPO in the NYSE where its shares publically trade since October 2, 2014. In 2016, Great Place to Work® have selected Atento as one of the 25 World’s Best Multinational Workplaces for the fourh consecutive year. Prior to joining Atento, Alejandro Reynal was Director at The Coca-Cola Company from 1994 to 1998, and Business Development Director at the International Division of The Gap, Inc. in 1999. Alejandro holds Bachelor’s and Master’s degrees in Engineering from the Georgia Institute of Technology and an MBA from Harvard Business School.
Mauricio Montilha
Chief Financial Officer
Mauricio has an extensive career heading the finance function at companies in different industries. Before joining Atento’s team in 2013, Mauricio held the positions of CFO for SKY Brazil, CFO for Astra Zeneca Brazil, VP Financial Planning in Wal-Mart International and CFO of Philips Oral Healthcare, among others. In his long career in the field of finance, Mauricio has also held senior roles for Pillsbury, Elma Chips (Pepsico Brazil), Unilever Brazil and Arthur Andersen. Mauricio holds a Bachelor’s degree in Accounting from the Faculdade Paranaense-FACCAR and an MBA from the Armando Alvares Penteado Foundation (FAAP).
Mariano Castaños Zemboraín
Global Commercial Director
Mariano has an extensive and successful professional career in the CRM/BPO sector with focus on sales and marketing. His career at Atento spans over ten years and different leadership positions including Director of Sales, Marketing, New Products and Strategy for Atento Argentina, Telefonica Account Director for Atento Spain, Country Director for Atento Spain and Director of the EMEA. He is Commercial Director with global scope since 2014. Before joining our company, Mariano held managerial positions in sales and strategic alliances within the Clarin Group (DataMarkets and PRIMA). Prior to this, he developed his career within the legal services sector in Argentina. Mariano holds a degree in Law from the Universidad Catolica Argentina, a Master's degree in Company Law from Austral University, and a PDD (Management Development Program) from IESE in Spain.
Iñaki Cebollero
Chief People Officer
Iñaki has extensive experience in HR, having worked in companies in the CRM/BPO, food and drinks and construction industries. After joining Atento in 2008 he held the position of HR Director for Spain and the EMEA Region until 2011, when he was appointed Atento’s Director of Human Resources, responsible for HR processes and policies, Internal Communications and Corporate Social Responsibility at the global level. During his time as Human Resources Director, Atento was named Best Place to Work in 11 countries in 2014 by the Great Place to Work Institute and was ranked in the 25 World’s Best Multinational Workplaces by the same institution. Prior to joining Atento he held HR leadership positions at Ahold Iberia, Leroy Merlin España and CMS Construcciones. Iñaki holds a Bachelor´s degree in Political Science from Universidad Complutense of Madrid, a Master in RH Management by University of California LA and a PDD (Management Development Program) from IESE in Spain.
Michael L. Flodin
US & Nearshore Region Director
Michael is a renowned expert in customer experience transformation and contact centers strategy at the international level. His professional career extends over twenty-five years helping companies by developing and implementing a customer-centric vision, driving operations performance, designing consolidation strategies for contact centers with business and technology components, and helping organizations to work more efficiently. Michael joined Atento in 2014 as Chief Operating Officer and as member of the company's Executive Committee; a position that he has held until he was appointed Atento US & Nearshore Regional Director in 2017. Before joining Atento, Michael spent over seventeen years with Accenture, where he held the position of Managing Partner in the Customer Relationship Management Practice and led the Global Service Operations team. Michael holds Bachelor's degrees in both Philosophy and Psychology from Flagler College in the US.
Mario Camara
Brazil Region Director
Mario Camara encompasses an extensive and successful career in the CRM/BPO industry. Mario Camara joined Atento Brazil in 2000 and has served as Telecommunications Business Director and Multi-Sector Business Director. Prior to his appointment as Atento Managing Director, he led the Banking and Financial Services business unit of Atento in Brazil. During his tenure, Atento Brazil has significantly expanded its customer base and range of services, including providing services and solutions to blue-chip banking and financial services companies in the country.
Rodrigo Llaguno
Mexico Region Director
Rodrigo combines more than 15 years’ experience in leadership roles within large and medium-sized companies in Latin America with a strong focus on growth, customer services and contact centers. Before joining Atento, he held the position of Corporate Vice-President, Customer Experience at Aeromexico, where he was responsible for the customer experience strategy, service culture efforts, customer processes and analytics as well as customer care for the whole organization. From 2010 to 2016 he held the position of Vice-President, Customer Experience, at Avianca Holdings. Previously, he held leadership positions within the areas of customer services, marketing and sales in other aviation sector companies such as TACA Airlines and consumer products companies in Latin America. Rodrigo is a Chemical Engineer from the Monterrey Institute of Technology and Higher Education in Mexico, and has an MBA from Harvard Business School.
Juan Gamé
Americas South Region Director
Juan boasts a successful career at companies in different business fields such as the industrial manufacturing, textile and food and drinks industries. His career at Atento began in 2002 with his appointment as Multisector Market Business Director in Atento Chile. In 2011 he was appointed Americas South Region Director, leading all the company’s activities in this region, later adding the role of Atento’s Chile Director to this position. Prior to joining Atento, Juan held senior roles at companies such as Aldeasa Chile, Calzados Gino, Caimi S.A. and Costa S.A. Juan holds a degree in Engineering from the Pontificial Catholic University of Valparaíso and a Master in Business Administration from the Adolfo Ibáñez University. He also holds a diploma in Distribution and Logistics Management from Adolfo Ibáñez University.
José María Pérez Melber
EMEA Region Director
José María is a renowned professional with over twelve years’ general management experience in the services industry and the CRM/BPO sector in particular. He joined Atento in 2014 as Director of EMEA to lead all company activities in the region. Prior to joining Atento, Jose María Pérez worked as General Director of Operations and was a member of the Management Committee of Orange Spain, leading customer service, customer loyalty and retention, as well as billing and credit management at the company. José María was previously General Manager for Southern Europe, Latin America and North Africa for Transcom, a BPO/CRM sector company at which he worked for most of his career. Before joining Transcom, José María led marketing and customer relationships departments in the insurance sector for Mapfre and Hannover International. José María holds a degree in Business Administration from the Pontifical University of Salamanca.